In a manner similar to the Source Analysis Report, the Market Analysis Report (also called the Quote Analysis Report), is intended to show the performance of quotations by source of business.

In order for this report to be meaningful, whenever an entry on the Reservation screen is saved as a quotation, a Source Code must be entered. When this is done accurately, this report can become a tool in analyzing the quotations from various sources.

The Market Analysis Report shows statistical information about quotations by source code. For each source code, the report has three major groups of information. They are as follows:

1. QUOTES. This first group shows the number of quotes saved from each source and the number and percentage that were converted to reservations. It also shows the percent of quotes converted to reservations for this source code vs. the total of all quotes converted to reservations for all source codes.
2. RESERVATIONS & RAs. The second group of columns shows the number and percentage of quotations that not only became reservations, but also became RAs.
3. TRANSACTION TOTALS. The third group of columns includes the number and percentage of no-shows and cancellations by source and then calculates a net number and percentage of transactions from each source.

To access the Market Analysis Report, type QUOANA (RET) at any menu "OPTION:" field or the appropriate line number on the Reservation menu. The screen will then display:

OPTION: __ MARKET ANALYSIS REPORT 1 Start Date 04-12-08 2 End Date 04-12-08 3 Location ALL 4 Print/Display P 1BEGIN 2 3ERASE 4 5BACKUP 6 7HELP 8

Enter data as follows:

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1. START DATE 2. END DATE	Using your selected date format, enter the Starting and Ending Date of the report. Press RET to default to the current date both Fields 1 and 2. This date refers to the edit date associated with the quote (the date the quote was entered in to the system.). FIELD #1 EXAMPLE: Type 041008 (RET) FIELD #2 EXAMPLE: Type 041108 (RET)
3. LOCATION	Enter: 1. Up to 6 alphanumeric characters to select a single pickup location. 2. A Group Name representing several locations (see the Chapter Edit Group Names for a discussion on location groups). Remember, the first character of a Group Name is the plus sign "+". 3. Press RETURN to default to ALL locations. EXAMPLE: Type TUS (RET)
4. PRINT/ DISPLAY	Enter: P = Print a hard copy of this report on your terminal's assigned printer or send it as an e-mail. See the Edit Terminal Records Chapter for instructions on how to assign printers and send reports as e-mails. D = Display this report on this screen. See the General Data Entry Instructions Chapter on how to control the screen display. EXAMPLE: Type P (RET)

PRESS "F1" AT "OPTION:" TO BEGIN.